Blog

2014 24/Oct
It is hard to fail, but it is worse never to have tried to succeed.
THEODORE ROOSEVELT
2014 23/Oct
I have not failed. I've just found 10,000 ways that won't work.
THOMAS A. EDISON
2014 15/Oct
I've missed more than 9000 shots in my career.
I've lost almost 300 games.
26 times, I've been trusted to take the game winning shot and missed.
I've failed over and over and over again in my life.
And that is why I succeed.
MICHAEL JORDAN
2014 2/Oct

Doing a screenshot on an iPhone is really easy: Press both Home and Sleep buttons at the same time. The screenshot is done and the image is now in your camera roll!

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2014 1/Oct

Well here it is! After having blogged for a few years on my previous company’s blog with my ex-colleagues (Cross-Roads), the time has come for me to open this blog to share my thoughts with the world! So what will this blog be about? A bit of everything. Those of you who know me know […]

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2014 5/May

What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward […]

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2014 4/May

From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance, literature, photography and music dialogue with architecture, design and the city, through projects by over 50 cultural organizations from Torino and its province.  We took care of the mounting for the Infopoint at the majestic […]

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2014 4/May

We opened up the reception letting in lots of natural light and added floor to ceiling double doors that showed the busy working office beyond so that there was an immediate connection to the action. The different working zones created allow for people to use the space in a variety of working modes – relaxed […]

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2014 4/May
My take on this is that the speeds of the Calatrava "Brise Soleil" opening and the wind turbines are OK because, like a lot of elements in this work, they are done as if shot in time lapse.
TOM MCRIDE
2014 4/May

I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is […]

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